The Gutman Hotel
Social Media
DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
POST PRODUCTION
POST PRODUCTION
POST PRODUCTION
CLIENT
CLIENT
CLIENT
YEAR
YEAR
YEAR
Itamar Lubanov
Itamar Lubanov
Itamar Lubanov
Ariel Plischuk
Ariel Plischuk
Ariel Plischuk
Avigail Diamant
Avigail Diamant
Avigail Diamant
Yes
Yes
Yes
2025
2025
2025
Overview
The Gutman Hotel came to us with a clear goal: elevate their brand image and position themselves as one of the most stylish boutique stays in the city. So we did what we do best — turned elegance into impact. The result was a sleek, 45-second TV commercial that felt more like a scene from a European art film than your standard hospitality ad. With rich textures, intentional pacing, and a timeless visual language, we captured the atmosphere of The Gutman as more than just a place to sleep — but a place to arrive.
Challenges & Approach
The challenge was subtlety — this wasn’t about shouting "luxury" but showing it through every frame. We focused on the details: sunlight slipping through linen curtains, the echo of quiet footsteps down a marble hallway, espresso poured in slow motion. Every shot was composed with precision, using cinematic lighting, steady camera movement, and a rich, moody color palette to evoke warmth, intimacy, and understated sophistication. The goal wasn’t just to showcase amenities — it was to sell a feeling. A destination. An experience.
The Result
The final commercial redefined The Gutman’s presence — on-screen and off. It aired across major channels and digital platforms, drawing in new guests and boosting the hotel’s reputation as a refined, design-driven escape. Feedback from clients and industry partners confirmed what we already knew: it didn’t just look good — it raised the bar. Proof that with the right creative direction, 45 seconds can do more for a brand than five-star reviews ever could.
Overview
The Gutman Hotel came to us with a clear goal: elevate their brand image and position themselves as one of the most stylish boutique stays in the city. So we did what we do best — turned elegance into impact. The result was a sleek, 45-second TV commercial that felt more like a scene from a European art film than your standard hospitality ad. With rich textures, intentional pacing, and a timeless visual language, we captured the atmosphere of The Gutman as more than just a place to sleep — but a place to arrive.
Challenges & Approach
The challenge was subtlety — this wasn’t about shouting "luxury" but showing it through every frame. We focused on the details: sunlight slipping through linen curtains, the echo of quiet footsteps down a marble hallway, espresso poured in slow motion. Every shot was composed with precision, using cinematic lighting, steady camera movement, and a rich, moody color palette to evoke warmth, intimacy, and understated sophistication. The goal wasn’t just to showcase amenities — it was to sell a feeling. A destination. An experience.
The Result
The final commercial redefined The Gutman’s presence — on-screen and off. It aired across major channels and digital platforms, drawing in new guests and boosting the hotel’s reputation as a refined, design-driven escape. Feedback from clients and industry partners confirmed what we already knew: it didn’t just look good — it raised the bar. Proof that with the right creative direction, 45 seconds can do more for a brand than five-star reviews ever could.
Overview
The Gutman Hotel came to us with a clear goal: elevate their brand image and position themselves as one of the most stylish boutique stays in the city. So we did what we do best — turned elegance into impact. The result was a sleek, 45-second TV commercial that felt more like a scene from a European art film than your standard hospitality ad. With rich textures, intentional pacing, and a timeless visual language, we captured the atmosphere of The Gutman as more than just a place to sleep — but a place to arrive.
Challenges & Approach
The challenge was subtlety — this wasn’t about shouting "luxury" but showing it through every frame. We focused on the details: sunlight slipping through linen curtains, the echo of quiet footsteps down a marble hallway, espresso poured in slow motion. Every shot was composed with precision, using cinematic lighting, steady camera movement, and a rich, moody color palette to evoke warmth, intimacy, and understated sophistication. The goal wasn’t just to showcase amenities — it was to sell a feeling. A destination. An experience.
The Result
The final commercial redefined The Gutman’s presence — on-screen and off. It aired across major channels and digital platforms, drawing in new guests and boosting the hotel’s reputation as a refined, design-driven escape. Feedback from clients and industry partners confirmed what we already knew: it didn’t just look good — it raised the bar. Proof that with the right creative direction, 45 seconds can do more for a brand than five-star reviews ever could.
Other works
Other works
Other works
