Osem
Social Media
DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
POST PRODUCTION
POST PRODUCTION
POST PRODUCTION
CLIENT
CLIENT
CLIENT
YEAR
YEAR
YEAR
Yuval Banayan
Yuval Banayan
Yuval Banayan
Ariel Plischuk
Ariel Plischuk
Ariel Plischuk
Yuval Banayan
Yuval Banayan
Yuval Banayan
Yes
Yes
Yes
2025
2025
2025
Overview
When Osem launched their new chips line, they needed more than just crunchy packaging — they needed crunchy content. So we cooked up a short, snackable video that hit just the right flavor of funny, weird, and wildly shareable. The result? Over 2 million views, thousands of comments, and one very satisfied client who now believes in the power of a good punchline almost as much as they believe in potato-based products.
Challenges & Approach
Osem wanted big buzz with a small runtime — and that meant zero room for boring. Our creative approach was to lean all the way into humor, blending absurdity and relatability in a way that made people stop scrolling, laugh out loud, and tag their friends. We kept the pacing sharp, the visuals crisp, and the tone unapologetically bold — exactly what a snack commercial should be in 2025. Every beat was designed to entertain first and sell second (but don’t worry, the chips still got their close-up).
The Result
The video didn’t just reach people — it stuck with them. With over 2 million views across platforms, massive engagement, and a noticeable lift in brand chatter online, the spot became a highlight of Osem’s campaign. Not bad for a video that barely passes the 30-second mark. It proved that when you blend great comedy with clean execution, even a chip ad can become the main course.Ask ChatGPT
Overview
When Osem launched their new chips line, they needed more than just crunchy packaging — they needed crunchy content. So we cooked up a short, snackable video that hit just the right flavor of funny, weird, and wildly shareable. The result? Over 2 million views, thousands of comments, and one very satisfied client who now believes in the power of a good punchline almost as much as they believe in potato-based products.
Challenges & Approach
Osem wanted big buzz with a small runtime — and that meant zero room for boring. Our creative approach was to lean all the way into humor, blending absurdity and relatability in a way that made people stop scrolling, laugh out loud, and tag their friends. We kept the pacing sharp, the visuals crisp, and the tone unapologetically bold — exactly what a snack commercial should be in 2025. Every beat was designed to entertain first and sell second (but don’t worry, the chips still got their close-up).
The Result
The video didn’t just reach people — it stuck with them. With over 2 million views across platforms, massive engagement, and a noticeable lift in brand chatter online, the spot became a highlight of Osem’s campaign. Not bad for a video that barely passes the 30-second mark. It proved that when you blend great comedy with clean execution, even a chip ad can become the main course.Ask ChatGPT
Overview
When Osem launched their new chips line, they needed more than just crunchy packaging — they needed crunchy content. So we cooked up a short, snackable video that hit just the right flavor of funny, weird, and wildly shareable. The result? Over 2 million views, thousands of comments, and one very satisfied client who now believes in the power of a good punchline almost as much as they believe in potato-based products.
Challenges & Approach
Osem wanted big buzz with a small runtime — and that meant zero room for boring. Our creative approach was to lean all the way into humor, blending absurdity and relatability in a way that made people stop scrolling, laugh out loud, and tag their friends. We kept the pacing sharp, the visuals crisp, and the tone unapologetically bold — exactly what a snack commercial should be in 2025. Every beat was designed to entertain first and sell second (but don’t worry, the chips still got their close-up).
The Result
The video didn’t just reach people — it stuck with them. With over 2 million views across platforms, massive engagement, and a noticeable lift in brand chatter online, the spot became a highlight of Osem’s campaign. Not bad for a video that barely passes the 30-second mark. It proved that when you blend great comedy with clean execution, even a chip ad can become the main course.Ask ChatGPT
Other works
Other works
Other works
