Hafenix Invest

Overview

When Israel’s largest insurance company, Hafenix, wanted to connect with a younger, digital-savvy audience, we didn’t go the traditional route. Instead, we hit the streets — literally. We created a social-first video series featuring financial educator and talent Lidor Admoni, who approached everyday people with surprisingly personal questions about how they manage their money (or don’t). Across four energetic episodes, Lidor helped participants rethink their finances on the spot — while subtly introducing how HAfenix’s tools and platforms could make their lives a whole lot easier. Spoiler: turns out insurance doesn’t have to be boring.

Challenges & Approach

Insurance companies aren’t typically known for viral content — so our challenge was to make HAfenix feel fresh, human, and relevant without losing credibility. The solution? Blend a raw, street-interview format with punchy storytelling and real, unfiltered reactions. We built each video around spontaneous interactions, but structured them to land clear takeaways — always connecting back to the benefits of using HAfenix’s digital platform. Lidor brought a perfect balance of charm and clarity, giving the brand a relatable face and voice. Every shot was designed for mobile-first consumption, optimized for engagement, and packed with personality.

The Result

The four-part series generated strong traction across HAfenix’s social channels, positioning the brand as not just a trusted name in insurance, but also a forward-thinking leader in financial education. Viewers appreciated the honesty, the accessibility — and yes, even the humor. Most importantly, the videos helped bridge the gap between traditional financial services and a generation that prefers swiping to sitting through paperwork. The takeaway? Even the biggest insurance company in Israel can meet people where they are — on the street, on their phones, and on their terms.Ask ChatGPT