GonnaBe
Social Media
DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
POST PRODUCTION
POST PRODUCTION
POST PRODUCTION
CLIENT
CLIENT
CLIENT
YEAR
YEAR
YEAR
Yuval Banayan
Yuval Banayan
Yuval Banayan
Yotam Bouni
Yotam Bouni
Yotam Bouni
Roei Ganon
Roei Ganon
Roei Ganon
Yes
Yes
Yes
2025
2025
2025
Overview
Gonnabe — a fresh platform built to spotlight emerging artists and creators — came to us with a bold mission: produce 10 completely unique videos that capture the heart, hustle, and creative spark of the talent they represent. No templates. No copy-paste. Just real, cinematic storytelling that feels as individual as the artists themselves. So we rolled up our sleeves and got to work — capturing dancers, designers, musicians, and makers in their natural creative chaos. The end result? A stunning video series that positioned Gonnabe not just as a platform, but as a movement.
Challenges & Approach
The challenge here wasn’t quantity — it was identity. Each creator had a different story, style, and visual world, and our job was to honor that without turning it into a one-size-fits-all campaign. We built a custom creative approach for each shoot: different tones, visual languages, music choices, and pacing — all built around who the artist really is. From poetic voiceovers to punchy edits to quiet, observational moments — we let each video breathe on its own terms. Behind the scenes, we managed a fast-paced production schedule, tight turnarounds, and a lot of moving parts (literally and metaphorically).
The Result
The final series turned Gonnabe’s roster into a living gallery — emotional, bold, and impossible to ignore. Each video became a calling card for the creators, while also elevating the Gonnabe brand as one that truly gets artistry. The campaign helped launch the platform with momentum and authenticity, attracting both users and attention from across the creative world. Turns out, when you treat every artist like the main character — people watch.
Overview
Gonnabe — a fresh platform built to spotlight emerging artists and creators — came to us with a bold mission: produce 10 completely unique videos that capture the heart, hustle, and creative spark of the talent they represent. No templates. No copy-paste. Just real, cinematic storytelling that feels as individual as the artists themselves. So we rolled up our sleeves and got to work — capturing dancers, designers, musicians, and makers in their natural creative chaos. The end result? A stunning video series that positioned Gonnabe not just as a platform, but as a movement.
Challenges & Approach
The challenge here wasn’t quantity — it was identity. Each creator had a different story, style, and visual world, and our job was to honor that without turning it into a one-size-fits-all campaign. We built a custom creative approach for each shoot: different tones, visual languages, music choices, and pacing — all built around who the artist really is. From poetic voiceovers to punchy edits to quiet, observational moments — we let each video breathe on its own terms. Behind the scenes, we managed a fast-paced production schedule, tight turnarounds, and a lot of moving parts (literally and metaphorically).
The Result
The final series turned Gonnabe’s roster into a living gallery — emotional, bold, and impossible to ignore. Each video became a calling card for the creators, while also elevating the Gonnabe brand as one that truly gets artistry. The campaign helped launch the platform with momentum and authenticity, attracting both users and attention from across the creative world. Turns out, when you treat every artist like the main character — people watch.
Overview
Gonnabe — a fresh platform built to spotlight emerging artists and creators — came to us with a bold mission: produce 10 completely unique videos that capture the heart, hustle, and creative spark of the talent they represent. No templates. No copy-paste. Just real, cinematic storytelling that feels as individual as the artists themselves. So we rolled up our sleeves and got to work — capturing dancers, designers, musicians, and makers in their natural creative chaos. The end result? A stunning video series that positioned Gonnabe not just as a platform, but as a movement.
Challenges & Approach
The challenge here wasn’t quantity — it was identity. Each creator had a different story, style, and visual world, and our job was to honor that without turning it into a one-size-fits-all campaign. We built a custom creative approach for each shoot: different tones, visual languages, music choices, and pacing — all built around who the artist really is. From poetic voiceovers to punchy edits to quiet, observational moments — we let each video breathe on its own terms. Behind the scenes, we managed a fast-paced production schedule, tight turnarounds, and a lot of moving parts (literally and metaphorically).
The Result
The final series turned Gonnabe’s roster into a living gallery — emotional, bold, and impossible to ignore. Each video became a calling card for the creators, while also elevating the Gonnabe brand as one that truly gets artistry. The campaign helped launch the platform with momentum and authenticity, attracting both users and attention from across the creative world. Turns out, when you treat every artist like the main character — people watch.
Other works
Other works
Other works
