Biga X Tnuva Go
Social Media
DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
POST PRODUCTION
POST PRODUCTION
POST PRODUCTION
CLIENT
CLIENT
CLIENT
YEAR
YEAR
YEAR
Yuval Banayn
Yuval Banayn
Yuval Banayn
Tamir Flor
Tamir Flor
Tamir Flor
Yuval Banayan
Yuval Banayan
Yuval Banayan
Yes
Yes
Yes
2025
2025
2025
Overview
When Biga rolled out their new line of protein-packed bowls, they weren’t just serving food — they were serving gains. To help launch the menu with maximum flavor and fun, we created a short, punchy social media video aimed directly at the gym crowd (aka: the workout bros who speak fluent dumbbell). Packed with humor, high energy, and just the right amount of flexing, the video gave Biga’s new dishes a personality boost — and racked up engagement faster than a post-leg-day protein shake.
Challenges & Approach
The challenge? Make health food exciting without falling into the cliché fitness ad trap. So we leaned into the stereotypes — but flipped them on their head. We built a character-driven concept full of gym jargon, dramatic slow-motion bites, and mock-serious training montages — all centered around the idea that real strength starts with real food. Visually, we mixed fast cuts with cinematic food shots, balancing comedy with appetite appeal. Every second was designed to entertain, spark shares, and drive hungry muscles straight to Biga’s door.
The Result
The video quickly became a hit across Biga’s social channels — shared, saved, and memed by fitness influencers and casual brunchers alike. It added a fresh, playful tone to the brand and helped position Biga as not just a bakery café, but a go-to spot for health-conscious flavor-lovers. Bottom line? The bowls weren’t the only thing packed with protein — the content was packed with punch.
Overview
When Biga rolled out their new line of protein-packed bowls, they weren’t just serving food — they were serving gains. To help launch the menu with maximum flavor and fun, we created a short, punchy social media video aimed directly at the gym crowd (aka: the workout bros who speak fluent dumbbell). Packed with humor, high energy, and just the right amount of flexing, the video gave Biga’s new dishes a personality boost — and racked up engagement faster than a post-leg-day protein shake.
Challenges & Approach
The challenge? Make health food exciting without falling into the cliché fitness ad trap. So we leaned into the stereotypes — but flipped them on their head. We built a character-driven concept full of gym jargon, dramatic slow-motion bites, and mock-serious training montages — all centered around the idea that real strength starts with real food. Visually, we mixed fast cuts with cinematic food shots, balancing comedy with appetite appeal. Every second was designed to entertain, spark shares, and drive hungry muscles straight to Biga’s door.
The Result
The video quickly became a hit across Biga’s social channels — shared, saved, and memed by fitness influencers and casual brunchers alike. It added a fresh, playful tone to the brand and helped position Biga as not just a bakery café, but a go-to spot for health-conscious flavor-lovers. Bottom line? The bowls weren’t the only thing packed with protein — the content was packed with punch.
Overview
When Biga rolled out their new line of protein-packed bowls, they weren’t just serving food — they were serving gains. To help launch the menu with maximum flavor and fun, we created a short, punchy social media video aimed directly at the gym crowd (aka: the workout bros who speak fluent dumbbell). Packed with humor, high energy, and just the right amount of flexing, the video gave Biga’s new dishes a personality boost — and racked up engagement faster than a post-leg-day protein shake.
Challenges & Approach
The challenge? Make health food exciting without falling into the cliché fitness ad trap. So we leaned into the stereotypes — but flipped them on their head. We built a character-driven concept full of gym jargon, dramatic slow-motion bites, and mock-serious training montages — all centered around the idea that real strength starts with real food. Visually, we mixed fast cuts with cinematic food shots, balancing comedy with appetite appeal. Every second was designed to entertain, spark shares, and drive hungry muscles straight to Biga’s door.
The Result
The video quickly became a hit across Biga’s social channels — shared, saved, and memed by fitness influencers and casual brunchers alike. It added a fresh, playful tone to the brand and helped position Biga as not just a bakery café, but a go-to spot for health-conscious flavor-lovers. Bottom line? The bowls weren’t the only thing packed with protein — the content was packed with punch.
Other works
Other works
Other works
